One might wonder to why colors even matter when thinking of
a design? The answer is that they explain the expression, idea and psychology
of the creator. When we design something, we think of a concept layout, and
then we think of a design and then the possible combinations. When we are
thinking about a scheme, we are defining what our brand represents. We
strategize our design in different shades and make it look aesthetically
pleasing; something that soothes the eyes.
Behind every shade, there a psychology attached to it. For
example, Blue is the color of calmness, Red of passion and authority, Yellow of
happiness, Green of earth, Orange of warmth, purple is of royalty, Black is of
sophistication and pink is of love. This list just goes on and on. There are
countless hues in the spectrum that have meaning attached to them.
To explain what color and design can add up to is very wide
spread and dynamic. If the former is an art, the latter is the glue that sticks
the art to the design. It adds life to the design.
“Color is not just there to
please the eye. It represents something more than that. The earth, our
thoughts, our moods, our passions, our life- all is explained in them” Says
Lucy
Understanding color psychology is very important for any
design company. This is also important for people in marketing and branding.
Understanding different combinations and their effects help in making a good
and informed design that can help attract customers. How does this work? How
can color help in the decision making of a customer? This is in fact very true
and supported by research.
Research has showed that people respond to brand names,
designs and the colors used in making a purchase. Customers have certain shades
stuck in their minds and they prefer buying such products. For example, when
you go to shop for a dress, you want to buy something that you like and you like it because it’s in your mind; you have some sort
of association with it, probably a first bike or your first cake frosting .
Design companies use unique combinations to make their logos
stand out. Many logo design companies in Sydney use vibrant combinations to
explain their brand mantras. They explain what their brand is all about by using
dazzling contrasts. Yes, design does matter but design and color go together;
like Hansel and Gretel. If you are a
branding enthusiast or want a career in branding/marketing, you need to know
the basics of it and their attached meaning. Knowledge is key.
No comments:
Post a Comment